Undercover Boss USA

Sam Dushey, the chief executive of Shoppers World, goes undercover within his own chain of stores across the network. He does this to ensure that every existing store is performing to consistently high standards as the business continues to grow.

The programme follows Sam Dushey, the chief executive of the retail chain Shoppers World, as he steps into an undercover role within his own organisation. By concealing his identity, he is able to move through the business incognito, giving viewers a behind‑the‑scenes look at the day‑to‑day life of a large retailer. During the series, Dushey disguises himself and works alongside staff in a number of Shoppers World outlets. His primary aim is to verify that every store is operating to the high standards he expects, even as the company continues to expand its footprint. The undercover format lets him assess performance directly, checking that each location meets the quality and service benchmarks set by the brand. The show records his observations across all current stores, highlighting how the chain maintains consistency while growing. It captures the practical steps he takes to ensure that standards are upheld, providing a clear picture of the operational checks he implements throughout the network. By the end of each episode, the audience sees whether the stores are living up to the expectations laid out by the CEO, offering a straightforward account of how Shoppers World strives to keep its performance level high as it develops.