
Steven Newman, CEO of Loehmann's department stores, goes undercover on the front line of his company, to ensure the outlets are implementing his plans to reinvigorate the brand. (S5 Ep2/15)

Linda L. Chadwick, CEO of Rita's Italian Ice & Frozen Custard, goes undercover to find out how her new initiatives are working and to help franchisees become more profitable. (S11 Ep8/9)

Andrew Simon, CEO of Fremont Street Experience, who started at the Las Vegas attraction at the start of the pandemic, goes undercover to discover and address issues. (S11 Ep9/9)

CEO Andy Wirth takes on a new identity to work incognito among his own employees at a gigantic ski resort near Lake Tahoe. (S4 Ep4/14)

Fatburger, based in Los Angeles, is known as the 'last great hamburger stand'. CEO Andy Wiederhorn dons a disguise to go undercover in his own organisation. (S4 Ep5/14)

Mitchell Modell, CEO of Modell's Sporting Goods, America's oldest family-owned company selling athletics apparel and equipment, goes incognito in his own firm. (S4 Ep10/14)

Kat Cole, the president of Cinnabon Incorporated, which serves sweet treats from over 900 bakeries in 40 countries, goes incognito among her own workforce. (S4 Ep1/14)

John Wilson, the president and chief operating officer of Rollins Incorporated - the parent company of eight pest control firms - goes incognito to work among his employees. (S4 Ep8/14)

Randy DeWitt, the CEO of sports bar and grill chain Twin Peaks, goes incognito among his own staff, to find out if the company's culture is keeping up with its rapid growth. (S5 Ep1/15)

Stephen J Cloobeck, CEO of hotel firm Diamond Resorts International, is the first boss to go undercover in his business for a second time, as he visits Pacific Monarch Resorts. (S4 Ep2/14)

Steve Greenbaum, co-founder and CEO of PostNet, which helps small businesses with everything from printing to design, goes undercover to see how well his firm is functioning. (S4 Ep6/14)

Steven Newman, CEO of Loehmann's department stores, goes undercover on the front line of his company, to ensure the outlets are implementing his plans to reinvigorate the brand. (S5 Ep2/15)

Jane Grote Abell, the chairwoman of Donatos Pizza and daughter of the company's founder, goes undercover to ensure that her father's values are still being implemented. (S5 Ep3/15)

Lorne Abony, the CEO and chairman of in-store media provider Mood Media, one of the fastest-growing companies in America, adopts a disguise to go undercover in his own business. (S4 Ep3/14)

Jim Rogers, the chairman and CEO of Kampgrounds of America, the largest campsite organisation in the world, goes undercover in his business, disguised as an accountant. (S4 Ep7/14)

Anthony Wedo, the president and CEO of buffet restaurant organisation Buffets, Inc., goes undercover among his workforce. Can he turn the firm around after years of challenges? (S5 Ep4/15)

Amit Kleinberger, CEO of frozen yogurt chain Menchie's, goes undercover to work out what changes must be made at grassroots level to make the company a billion-dollar business. (S5 Ep5/15)

Paul Damico, president of Moe's Southwest Grill, one of the world's fastest-growing restaurant chains, goes undercover to find out how efficient his organisation is. (S4 Ep9/14)

Sara Bittorf, the chief brand officer of Boston Market - whose 470 restaurants serve home-style comfort food - goes undercover to work alongside the chain's employees. (S4 Ep11/14)

Paul Quentel, the president of Alfred Angelo, the second-largest bridal retailer in the USA, poses as a reality TV contestant to go undercover in his own company. (S5 Ep6/15)

Mike Bloom, the president and COO of discount chain Family Dollar, goes incognito to find out where the firm is excelling and where it needs improvement. (S5 Ep7/15)