Time Is Money

Sara Davies presents a quiz where each contestant is handed their prize money before they are asked a question. They then have to answer correctly while racing against the clock, because only by doing so can they keep hold of the cash.

The series is a quiz programme presented by Sara Davies. In each episode she guides participants through a game that flips the usual order of a quiz, handing out the cash prize before any question has been tackled. The format promises a fresh take on traditional trivia contests. Contestants receive their winnings straight away, even though they have not yet answered a single query. This early payout sets the stage for the central challenge: they must answer correctly while trying to protect the money they’ve already been given. The moment the quiz begins, the prize sits in their hands, turning every question into a race against loss. The clock becomes a relentless opponent, ticking down as participants scramble to answer. Each second that passes threatens the cash, forcing them to think quickly and stay focused under pressure. If they hesitate or answer incorrectly, the money slips away, making every decision critical and heightening the suspense until the final buzzer sounds. Ultimately, the show’s twist lies in the reversal of expectation: the prize is handed out first, and the contestants’ task is to retain it by answering under a strict time limit. This structure creates a fast‑paced environment where quick thinking and composure are the keys to walking away with the cash.