Quick Summary
Sara Davies presents a quiz in which contestants are handed their prize money before they even hear the question. They must then answer immediately, racing against the clock to keep the cash in their possession and avoid losing it for the game.
About This Program ✦
Sara Davies fronts a new quiz programme that puts a fresh spin on the classic game‑show formula. As the presenter, she guides participants through a series of questions, but the twist lies in how the stakes are presented from the outset. The show’s premise is built around an unusual ordering of events that immediately raises the pressure for everyone involved. In each episode, contestants are handed their potential prize money before they’ve even tackled a question. This early award means they must answer correctly while also fighting to retain the cash they’ve already been given. The format forces participants to think quickly, because the moment they answer incorrectly—or simply run out of time—their winnings can disappear. The central challenge, then, becomes a race against the clock. Players are constantly aware that the money is in their hands only so long as they can keep it, turning every question into a timed sprint. This blend of immediate reward and urgent jeopardy creates a distinctive rhythm for the show, with Sara Davies keeping the momentum moving and the contestants on their toes throughout each round.
Time Is Money broadcasts on ITV Quiz at 4:00pm, Monday, 9 February 2026. (Subtitles)



