Quick Summary
Sara Davies presents a quiz where participants receive their prize money before answering any question. They then have to beat the clock to retain the cash, as the game tests how quickly they can keep hold of their own winnings.
About This Program ✦
The programme is a quiz show presented by Sara Davies, who acts as the on‑screen host and guides the contestants through each round. It is framed as a competition where participants are challenged to protect a cash prize that is handed to them before any question is tackled. In each episode, the contestants receive their prize money at the outset, prior to answering a single question. From that moment they must answer correctly while also ensuring they retain the cash, because the money is already in their possession. The core mechanic revolves around the tension of answering a question correctly while simultaneously fighting to keep hold of the cash that has already been awarded. The format imposes a strict time limit, turning the quiz into a race against the clock. As the seconds tick down, the participants are forced to act quickly, balancing knowledge with the urgency of safeguarding the prize. This blend of trivia and rapid decision‑making creates a distinctive challenge that sets the show apart from more conventional quiz programmes.
Time Is Money broadcasts on ITV Quiz HD at 4:00pm, Tuesday, 10 February 2026. (Subtitles)



