Undercover Boss USA

Stephen J Cloobeck goes undercover at his own hotel chain for a second time

Stephen J Cloobeck, chairman and CEO of hotel company Diamond Resorts International, becomes the first boss to go incognito at his own organisation for a second time. His mission is to rebuild a business that he has just purchased, Pacific Monarch Resorts, which has locations across the western US and Mexico. He disguises himself as an ex-construction worker who wants to open a boutique hotel, going the extra mile by having his ears pierced to complete the look