Side Hustlers

When several founders begin to crack under the intense pressure of scaling, their investor grows frustrated with the lack of progress. Seeing no clear path to success for her hustler in the near term, she decides to end the mentorship relationship.

Customers & Content is a programme presented in the format of an episode. It falls under the broader genre of episodic storytelling, offering viewers a snapshot of the challenges faced within the entrepreneurial world. The series is structured to focus on specific interactions and turning points that shape the relationships between investors and the start‑up founders they support. In this particular episode, a number of founders start to buckle under mounting pressure. Their strain becomes evident as they struggle to maintain the confidence and momentum needed to push their ventures forward. Observing this decline, the investor—who has been working closely with a particularly aggressive founder known as the Hustler—grows increasingly frustrated. The investor’s frustration reaches a point where she no longer believes the Hustler can achieve the success she once envisioned. Consequently, she decides to terminate the mentorship that has been guiding the start‑up. This decision marks a clear break in the support that had previously been offered, signalling a shift in the dynamics of the partnership. The ending of the mentorship leaves the founders to confront the repercussions of their faltering resolve on their own. With the investor’s backing withdrawn, they must now navigate the uncertain terrain of their enterprises without the guidance they had relied upon, highlighting the fragile nature of such professional alliances.