M&S: Dress the Nation

AJ Odudu and Vernon Kay host a new programme where ten amateur designers go head‑to‑head. The contestants battle each other for a coveted position. The prize is a dream job as a fashion designer for high‑street giant M&S, joining its design team.

The series is presented by AJ Odudu and Vernon Kay, who take on the role of hosts for a fashion‑focused competition. Their presence frames the show, guiding viewers through each episode as ten aspiring designers step into the spotlight. The format centres on a contest that pits these newcomers against one another in a bid for a coveted position. Across the programme, the ten amateur designers are set against each other in a series of challenges. Each round sees them creating garments, testing their creativity, technical skill and ability to work under pressure. The head‑to‑head structure ensures that only the most compelling ideas and execution move forward, while the others are gradually eliminated from the running. The ultimate prize for the winner is a dream job as a fashion designer with the high‑street retailer Marks & Spencer. Securing a role at such a prominent chain offers the successful contestant a direct pathway into the commercial fashion industry, turning their amateur status into a professional career. This opportunity is positioned as the central incentive driving the competition. In essence, the show blends the excitement of a design battle with the real‑world stakes of landing a role at M&S. With AJ Odudu and Vernon Kay steering the narrative, the series delivers a concise yet engaging look at emerging talent vying for a breakthrough in mainstream fashion.