Food Unwrapped's Nordic Adventure

Jimmy Doherty and Briony May Williams travel across the Nordic region, beginning their journey in western Norway. There they examine cod farming as a potential sustainable solution, assessing how it might become the future method for meeting the UK’s appetite for fish.

Cutdown Episode is a television programme presented in the format of a single episode. It follows a factual‑style approach, tracking the experiences of its two presenters as they travel across a specific part of Europe. The show’s concise structure keeps the focus tight, offering viewers a clear snapshot of the journey it documents. In this instalment, Jimmy Doherty and Briony May Williams set off on a trip through the Nordic region. Their itinerary takes them from one coastal community to another, giving the audience a sense of the landscape and the local way of life. As they move from place to place, the pair observe the everyday practices that shape food production in the north. The journey begins in western Norway, where the duo examines the emerging practice of cod farming. On‑site, they watch how the industry is being developed and consider the techniques that could make it a reliable source of fish. Their observations highlight the potential for this method to supply a growing demand for seafood back in the United Kingdom. Overall, the episode presents a straightforward look at how a traditional fishing nation is adapting its methods. By focusing on cod farming in Norway, Jimmy and Briony illustrate a possible route for meeting the appetites of UK consumers without venturing beyond the factual material they encounter.