The Greatest Auction

AJ Odudu hosts a programme in which buyers place bids for a neon sign that once adorned a Soho sex shop. The auction also features a piece of the Prince and Princess of Wales’s wedding cake and a 1930s London Underground map.

The programme is presented by AJ Odudu, who guides viewers through a live‑auction setting where various collectors compete for unusual memorabilia. The show blends a live‑bidding atmosphere with light‑hearted entertainment, inviting the audience to watch the competition unfold as each item is put up for sale. In this episode, participants place bids on three distinct pieces: a neon sign that once adorned a Soho sex shop, a slice of the wedding cake served at the marriage of the Prince and Princess of Wales, and an authentic Tube map dating back to the 1930s. Before each lot is offered, a short description outlines its provenance, setting the stage for the bidders. The neon sign, a bright relic from the iconic Soho district, draws attention for its colourful history. Its glowing letters once lit the entrance, making it a distinctive piece of Soho’s nightlife. Meanwhile, the cake fragment offers a tangible link to a royal ceremony, preserving a piece of that celebrated day, and the royal cake fragment retains the frosting and design that marked the occasion. The 1930s Tube map provides a nostalgic glimpse into London’s underground network as it appeared nearly a century ago. Collectors appreciate its cartographic details and the vintage typography typical of the era. Throughout the broadcast, AJ Odudu facilitates the bidding process, highlighting each object’s background and the competitive spirit among the buyers, while her commentary keeps the pace lively, ensuring each bid is clearly heard.