Leaders Playbook

Julia Boorstin takes viewers inside Netflix, the world’s leading streaming service, to examine CEO Ted Sarandos’ leadership playbook. She traces his rise from video‑store manager to global hit‑maker and reveals the strategies he uses to reshape viewing habits and empower his teams.

The Leaders Playbook is a one‑off programme that takes viewers behind the scenes of Netflix, the world’s leading streaming service, in a rapidly evolving digital landscape. Presented as an insider look, it sets out to reveal how the company operates at the highest level and what makes its leadership distinctive. Journalist Julia Boorstin sits down with Netflix chief executive Ted Sarandos to unpack his personal leadership playbook. She examines the tactics he employed to reshape both the content we choose and the way we consume it, tracing the impact of his decisions on the platform’s global dominance for audiences worldwide. The episode follows Sarandos’s path from managing a local video shop to becoming the architect of a worldwide hit‑making machine. It highlights the pivotal moments in his career, showing how his early retail experience informed the bold strategies that later propelled Netflix to the top of the industry and shaped the service’s growth. Throughout the programme, emphasis is placed on how Sarandos cultivates a culture that enables his teams to thrive. By granting autonomy and encouraging innovation, he creates an environment where creative ideas can flourish, reinforcing the company’s ability to stay ahead in a fast‑changing market and maintain its competitive edge.