Impossible

Rick Edwards presents the quiz, in which contestants compete for a chance to win £10,000. A single “impossible” answer will knock a contestant out for the day, ending their participation in that episode and removing them from the prize race.

The series is a quiz‑style programme fronted by presenter Rick Edwards. It follows a conventional game‑show layout, with Edwards guiding participants through a series of questions while keeping the pace lively. The format centres on ordinary contestants who step up to test their knowledge for a cash reward, all under the steady hand of the host. Throughout each episode, the competitors vie for a prize of £10,000. They answer a succession of queries, each offering a chance to inch closer to the jackpot. However, the game includes a single “impossible” question; hitting the wrong response to that particular item results in the contestant being eliminated for the remainder of the day. This rule injects a decisive moment into the contest, making every answer count. The programme’s core appeal lies in the blend of ordinary quiz‑show mechanics with the high‑stakes twist of an impossible answer that can abruptly end a player’s run. Rick Edwards not only presents the questions but also delivers the crucial announcement when the impossible answer is reached, signalling the contestant’s exit for that day. The promise of a ten‑thousand‑pound prize combined with the looming threat of instant elimination creates a clear, focused structure that drives each episode forward.