Impossible

Rick Edwards presents a quiz in which contestants compete for a chance to win £10,000. The show features a single “impossible” question; answering it incorrectly results in the player's immediate elimination from the competition for the rest of the day.

The show is a quiz‑style programme fronted by presenter Rick Edwards. Each instalment sees him taking the helm of a fast‑paced question round, guiding contestants through a series of challenges. Edwards’ role is central, as he introduces the stakes and keeps the flow of the game moving for the audience in real time. Contestants step onto the set with the aim of winning a cash prize of £10,000. Throughout the episode they answer a succession of questions, each correct response bringing them closer to the ultimate reward. The lure of the ten‑thousand‑pound payout drives the participants to, as they strive, give it their best effort. However, the game includes a single ‘impossible’ answer that acts as an instant knockout. If a player selects this particular response, they are removed from the competition for the day, regardless of any previous progress. This unique element, as a decisive factor, adds a sudden‑death twist to the otherwise straightforward quiz format. The presence of the impossible answer creates a palpable tension that the host underscores with his commentary. As soon as a contestant is eliminated, the remaining players must adjust their strategy, aware that any misstep could end their run, for the remainder of the episode. This blend of reward and risk defines the programme’s core appeal.