Impossible

Rick Edwards presents a quiz where participants vie for a £10,000 prize. Contestants answer a series of questions, but a single ‘impossible’ answer will eliminate them for the remainder of the day, ending their chance to win the substantial cash.

Rick Edwards fronts a quiz‑style programme where everyday people get the chance to test their knowledge in a high‑stakes setting. The show is built around a simple premise: a host asks a series of questions and contestants answer in hopes of walking away with a cash prize. Edwards’ role is to guide the competition, keep the pace lively and explain the rules as the game unfolds. The core of the action sees contestants battling each other for the opportunity to win £10,000. Every participant answers questions alongside the others, but there’s a twist – a single “impossible” answer is hidden among the options. If a player selects that particular answer, they’re immediately knocked out for the day, ending their chance to claim the money. This element adds a sudden‑death feel to the otherwise straightforward quiz format. Beyond the basic structure, the programme leans on the tension created by that one lethal answer. It’s the only thing that can eliminate a competitor, meaning all other questions simply move the game forward. The combination of a charismatic host, a clear cash goal and the ever‑present risk of the impossible answer gives the show a clear, repeatable rhythm that keeps participants and viewers alike aware that any moment could be the one that ends the contest for the day.