How Do They Do It?

The programme asks how a single American family produces three quarters of the world’s peppermint oil and also manufactures state‑of‑the‑art, performance‑enhancing tennis rackets. It examines the family’s methods and the scale of their operations. The investigation reveals how they dominate the global peppermint market while simultaneously innovating in sports equipment.

The series presents a single episode that asks a striking question: how can one American family account for three‑quarters of the global supply of peppermint oil? Framed as a programme rather than a drama, the episode falls under the genre of an episode, focusing on real‑world business intrigue. It's a title that invites curiosity about the scale and ingenuity involved. The core of the show examines how this family not only dominates the peppermint oil market, supplying roughly 75 % of worldwide production, but also manufactures state‑of‑the‑art tennis rackets designed to enhance player performance. It details the dual enterprises, contrasting a massive agricultural operation with a high‑tech sporting‑goods venture. The episode follows the family's day‑to‑day activities, from cultivating peppermint fields across expansive farms to the precision engineering required for their cutting‑edge rackets. Viewers see the scale of production, the technology employed, and the logistical challenges of maintaining such a dominant position in two very different markets. By juxtaposing an agricultural monopoly with a high‑performance sports product line, the programme highlights how the family leverages expertise, resources and innovation to dominate both sectors. It underscores the unusual combination of mass‑production of a natural commodity and the bespoke craftsmanship behind elite tennis equipment, offering a glimpse into their multifaceted operation.