Quick Summary
Diane erupts in anger when she discovers that Sam has submitted her photograph, without her consent, to the Miss Boston Barmaid competition. She soon realises that the resulting widespread media coverage could serve as a useful platform for her own ambitions.
About This Program ✦
No Contest is a programme presented as an episode‑style entry, falling within the broader category of television programmes. It is listed simply as a programme with the genre noted as “episode,” indicating a self‑contained narrative rather than a serial or series. The central storyline follows Diane, who discovers that Sam has submitted a photograph of her for the Miss Boston Barmaid competition. Her initial response is one of intense anger, as she feels her image has been used without consent. However, the situation takes a turn when Diane realises that the publicity generated by the contest could serve a purpose beyond the immediate embarrassment. As the episode unfolds, Diane’s fury gives way to a more strategic mindset. She begins to see the media coverage surrounding the Miss Boston Barmaid contest as an opportunity to amplify her own voice. Rather than simply reacting to Sam’s decision, she contemplates leveraging the attention to promote something she cares about, turning an unwanted spotlight into a potential platform. By the end of the episode, Diane’s shift from irritation to opportunism underscores the core tension of the plot. The narrative captures her transition from feeling exploited to recognising the possible benefits of the exposure, illustrating how a seemingly trivial act—entering a photo into a local contest—can evolve into a catalyst for personal agency.
Cheers broadcasts on TG4 at 9:00pm, Tuesday, 10 February 2026. (Subtitles, repeat)


